Rankwire
Exclusive homeowner leads for home-service contractors. We open our own local brand per trade per market, and every call or form goes to one contractor only. The aim: a repeatable, mostly automated pipeline per brand.
How the business works
- Offer: pay-per-lead, exclusive, delivered in under 60 seconds. Angi and Thumbtack share each lead with 2–10 pros.
- The brands are ours, not the contractor's, so contractors are interchangeable.
- Traffic: Google Ads first, Meta ads for planned jobs, SEO and AI search in the background, cold email on the side.
- Legal setup: each brand starts as a referral service ("we connect you with a licensed pro"). Google keeps lead companies off Maps, so each brand later moves onto the contractor's licence as a registered name (DBA), which unlocks Maps, reviews and the Google Verified badge. SealWell goes first.
Brands today
SealWell Rodent Control
sealwellrodent.comLos Angeles County · Google Ads running, first leads in
Parked: garage door and 5 older sites.
The lead pipeline
Traffic
Google Ads
Meta ads planned
SEO + AI search
Cold email
→
Lands on
Website form
Tracking number forwards the call
→
One dashboard
Rankwire OSlogged, recorded, AI summary, ad and keyword tag
→
Delivered to
Contractor email in seconds
Our team Telegram alert
Google Ads closed jobs fed back
Closed jobs feed back into Google Ads so its bidding learns which clicks pay.
The brand playbook
Every new brand runs the same 8 steps, run end to end by AI (Claude Code); a person steps in only for money, logins and the contractor.
- Legal check for the trade and state.
- Contractor questions: areas, hours, services, licence, photos, reviews.
- Four landing page drafts from competitor research; the partners pick one.
- Name, domain, logo and a local tracking number.
- Full site: area and city pages, ad landing pages, guides.
- SEO and AI search jobs switched on.
- Google Ads, Meta page and ads, conversion tracking, call recording, lead emails.
- End-to-end test of a form and a call before any ad money.
Iron rules: phone first, no double-counted conversions, click-fraud protection, leads never leave our database.
What runs by itself
- Daily: a Google data report, 5 new city pages released, one AI-written guide. Each pauses if Google stops indexing.
- Weekly: a Claude SEO agent fixes pages, titles and links, and tunes pages for AI answers.
- Every lead: logged, recorded, AI-summarised, emailed to the contractor and sent to Telegram, tagged with its ad and keyword.
Coming next
- Meta ads (Facebook, Instagram) for trades with planned, visual jobs. SealWell's ad account and tracking pixel are set up; the ads aren't running yet.
- Social pages for every brand, mostly automated. A Facebook page and an Instagram for each brand. AI writes a month of posts at a time, we approve them, and they publish on schedule by themselves. Later, one approval queue for every brand's posts.
- Finding people who ask for help in local groups. A scraper watches local Facebook groups for posts like "anyone know a good exterminator?", drafts a reply under the brand, and alerts us. It's built and tested but not switched on yet. Nextdoor neighborhood pages come next.
Open questions
- Pricing leads, and signing more than one contractor per market
- The DBA contract, without it counting as a franchise
- When to scale ad spend and add click-fraud protection
- Which trades and markets next